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A hot conference topic is back with an expanded workshop focused on packaging your message for policy makers and elected officials to better persuade them to support an MCH agenda. Participants who attend this workshop will learn how a "Message Box" can be a framing tool and will have the opportunity to practice putting one together.

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Speakers: 
Michael D. Kogan, PhD
Director, Office of Data and Program Development
HRSA / Maternal and Child Health Bureau

Laurin Kasehagen, PhD, MA
Senior CDC MCH Epidemiologist / Assignee to CityMatCH
University of Nebraska Medical Center

Add something new to your data toolbox! Drs. Michael Kogan and Laurin Kasehagen Robinson will provide an interactive and hands-on experience in developing program objectives and high-quality performance measures. Workshop participants will build a logic model and enhance their understanding of the relationship between program theory, performance measures and evaluation.

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Speaker:
Claudia S. P. Fernandez, DrPH, MS, RD, LDN
Director, Fast Track Leadership Development Program
Research Assistant Professor, Department of Maternal and Child Health
Program Director, ACOG Leadership Institute
Director, Leadership Core, Food Systems Leadership Institute
The UNC Gillings School of Global Public Health
The University of North Carolina at Chapel Hill

Claudia Fernandez, a seasoned public health leadership expert, will guide future mentors towards making the most out of a mentoring relationship, whether formal or informal. This skills-building workshop will provide hands-on experience through sharing a broad array of strategies and skills to develop others in organizations, with an emphasis on mentoring and peer coaching. The workshop also will provide participants with opportunities to develop a personal career development mentoring work plan and enhance their understanding of how to implement these concepts within their organization.

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Speaker: Julie West, MPH
Project/Program Manager III
Public Health - Seattle & King County
Environmental Health Services Division
Seattle, Washington

For the last several years, our chronic disease and environmental health colleagues have been promoting the use of Health Impact Assessment (HIA) to make program, policy, and city development decisions as healthy as possible. Until recently, MCH has not played a significant role in using this valuable tool in urban communities. Given the increasing prominence of this methodology, and the attention it has received from President Obama and his administration, it is important for MCH practitioners to understand HIA and be able to identify ways that they can become involved in the process.

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Speakers: 
Maxwell Ciardullo, BA
Information Coordinator
SIECUS (Sexuality Information and Education Council of the United States)

Lisa Richardson, PhD
Program Director/Sexual & Reproductive Advocacy Project
Institute of Women & Ethnic Studies

The recent change in administration provides an opportunity to develop new messaging frameworks to promote science-based approaches to comprehensive sexuality education in the United States. This session will investigate innovative strategies for programs, policies, and advocacy efforts that fully meet the needs of our young people. National data and the work of the Institute of Women and Ethnic Studies will be shared.

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Speaker: 
Edward C. Waltz, PhD
Associate Director
Prevention Research Center
University at Albany School of Public Health
Albany, NY

Good program planning requires that local data identifies the need for an intervention and that the intervention selected is likely to improve population health. This session will describe a framework for assessing community health to identify needs, and then demonstrate how local public health professionals can find and assess evidence-based interventions. Topics will include adapting evidence-based programs to local circumstances and determining how strengths and weaknesses of different types of evidence can help communities prioritize among potential solutions.

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Speaker: 
Deborah Fisher, MA
Writer & Community Instigator
Fisher/Nyberg & Associates

This session highlights a practical 10-step planning, implementation, and evaluation process grounded in proven prevention strategies and blended with the Developmental Assets® model. The session will introduce the steps, describe the evidence base for both Getting To Outcomes® and asset-building, and provide tips and stories about using the Assets-GTO process in creative, cost-conscious ways to identify, measure, and publicize change.

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Speakers: 
James M. Perrin, MD
American Academy of Pediatrics Task Force on Mental Health Representative
Professor of Pediatrics, Harvard Medical School
Director, MGH Center for Child and Adolescent Health Policy

Michael Houston, M.D.
AACAP, Co-Chair Committee on Healthcare Access and Economics
Associate Clinical Professor of Psychiatry and Behavioral Sciences and Pediatrics
George Washington University School of Medicine

This session uses data to identify the numerous administrative and financial barriers to providing collaborative mental health care and to evaluate best practices and innovative strategies to eliminate these barriers. Representing the American Academy of Pediatrics and the American Academy of Child and Adolescent Psychiatry, the expert presenters will employ innovative thinking and strategies to achieve improved collaboration across sectors. Participants will hear about strategies, best practices and specific examples of programs and policies that address these barriers, paying particular attention to issues specific to maternal, child and adolescent health.

Reactions to Race among Adult Women (Age 18 and Older) in Franklin County, Ohio
(Carolyn Slack, MS, RN)

Reasons for Perceived Discrimination among New Mothers: 2005 Los Angeles Mother and Baby (LAMB) Survey
(Shin Margaret Chao, PhD, MPH)

Giving Voice to African American Women in Shaping Health Disparity Inquiry
(Pamela McGranahan, MSN, RN and Suzanne Gaulocher, MA, MPH)

Infant Safe Sleep: Assessing Knowledge and Practice in Physician Clinics
(Suzanne Bronheim, PhD, and Mary Adkins, MSW, RN)

Assessing Knowledge of Sudden Infant Death Syndrome among African American Women in Two Mississippi Communities
(Juanita Graham, MSN, RN)

Promoting Infant Safe Sleep through a Pack 'n Play Program
(Anna Benton, MA, and Jill Paradowski, MS, RN)

Field Examples:

Women Together for Health: Challenges and Successes
(Mara DeLuca, MPH)

Work It Out: Engaging Public Health Partners in the 21st Century
(D'Yuanna Allen, MPH) 

Validation of Fertility Treatment Use Questions on the 2004 Pregnancy Risk Assessment Monitoring System Survey
(Danielle Barradas, PhD)

Reducing Maternal Morbidity and Mortality in Los Angeles County: A Focus on Maternal Hemorrhage
(Diana Ramos, MD, MPH, FACOG, and Paymon Ebrahimzadeh, MPH)

Being Born at the Right Place: Definitions and Data Collection on Neonatal Levels of Care
(Wanda Barfield, MD, MPH)

The Los Angeles Chronic Disease Management Consortium
(Mia Arias, MPA)

The Child Health Liaison Program: A Modified Approach in El Paso County, Colorado
(Alana Podratz, BSN, RN, PHN)

Community Coalition Building through PAR Models for Children and Youth with Special Health Care Needs
(Richard Roberts, PhD, MSW)

Maximizing Urban MCH Potential to Prevent Infant and Child Deaths through Effective Child Death Review Teams, Improved Data Collection and Action
(Theresa Covington, MPH)

Enhanced Surveillance, Analysis of, and Rapid Response to, Simultaneous Outbreaks of Syphilis among Heterosexuals and Men-Who-Have-Sex-with-Men(MSM)/Bisexual in Cuyahoga County, Ohio
(David Bruckman, MS, MT [ASCP])

Providing Tdap Vaccines to Postpartum Women to Reduce Pertussis in Newborns
(Audrey Stevenson, PhD, MPH, MSN, APRN, ANCC)

HIV Prenatal Testing and Discussions among Race/Ethnicity in the 2005 Los Angeles LAMB Study
(Paymon Ebrahimzadeh, MPH)

Utilizing a Life Course Framework in Community Maternal and Child Health Planning
(Carol Brady, MA and Thomas Bryant III, MSW)

A Bird's Eye View of State Adolescent Health Policy and How You Can Get Involved
(Megan Foreman, BA)

New Policy Support and Best Practice for Extensive Implementation of Nurse-Family Partnership
(Peggy Hill, MS, MEd)

The Eco-Cultural Family Interview: Building upon a Community-Based Home Visiting Program's Demonstration of Improved Birth Outcomes by Enhancing Family Care Planning
(Leah Jepson, MSW and Julie Driscoll, MSW)

Breastfeeding and Maternal Infant Interactions in Non-Feeding Settings of Low-Income Women in a Nurse Home Visiting Program
(Christina Arestides, MPH, RN and Sara Paton, PhD)

Honey Child Prenatal Education Program: A Faith-based Model Designed to Reduce Disparities in Birth Outcomes among African American Women
(Wanda Ford Wesson, MS)

First Comes Data, Then Comes Action: Chattanooga's Experience after Perinatal Periods of Risk Analysis (PPOR)
(Kasey Poole Decosimo, MPH)

Creating Community Involvement to Conduct a Perinatal Periods of Risk Assessment
(Rita Beam, MSN, RN)

Reinventing MCH: Taking a Leadership Role in Your Local Health Department
(Cheri Pies, DrPH, MSW, MPH)

Building Partnerships to Promote Preconception Health
(Kiko Malin, MPH, MSW)

Redesigning the Black Infant Health Program in California - Positive Leadership for Maximum Impact
(Sonja Morley, BA)

Developing a National Perinatal Depression Information Network
(Sarah Gibbons, MSS, MLSP)

Implementing Perinatal Depression Screening in a Medicaid-Based Program
(Diana Ramos, MD, MPH, FACOG)

Franklin County Maternal Depression Initiative
(Grace Kolliesuah, MSW, MA, LSW)

Midnight Spa Parties: An Innovative Way to Provide Preconception Health Information to College-aged African American Women
(Kimberlee Wyche-Etheridge, MD, MPH, Jamila Walker, BS and Jamesia Durden)

Health Care Providers and Preconception Counseling: An Evaluation of a Folic Acid Education Program in North Carolina
(Amy Mullenix, MSW, MSPH, and Jeannine Herrick, MPH)

Association of State and Territorial Health Officials (ASTHO)
(Ellen Schleicher Pliska, MHS)

Montana WIC Program, Department of Public Health and Human Services
(Joan Bowsher, BS)

WIC Program Division, California Department of Public Health
(Linnea Sallack, MPH, RD)

Innovative Solutions for HIV, STD, and Teen Pregnancy Prevention
(Lissa Pressfield, MHS, and Sandra Serna Smith, MPH)

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Speaker:
Edward C. Waltz, PhD
Associate Director
Prevention Research Center
University at Albany School of Public Health
Albany, NY

To fully utilize our limited resources, we must glean all useful information from our programs, which are often the source of real innovation in public health. This session will establish a framework for monitoring and evaluation of community health programs, starting with the logic model. Topics will include incorporating stakeholder priorities throughout the process, identifying the most essential data to collect, integrating qualitative and quantitative data, disseminating results to contribute to the knowledge base, working with an outside evaluator, and locating on-line evaluation resources.

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Speakers:
Cheri Pies, MSW, DrPH
Director of Family, Maternal and Child Health
Contra Costa County Health Services Division

Padmini Parthasarathy, MPH
Life Course Initiative Coordinator
Family, Maternal and Child Health Programs
Contra Costa Health Services

The Building Economic Security Today (BEST) Program is a part of Contra Costa Health Services' Life Course Initiative. BEST is an asset development pilot project that utilizes innovative strategies to reduce disparities and inequities in health outcomes for this and future generations of low-income families. This session will provide an overview of BEST, explain how it fits in with the health department's Life Course Initiative and provide participants with the opportunity to brainstorm and share their own innovative ideas for incorporating a Life Course approach into their work.

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Speaker:
William Arroyo, MD
Deputy Director
Los Angeles County Department of Mental Health

In 2005, the LA County Department of Mental Health (DMH) developed a Prevention and Early Intervention (PEI) Plan, mandated by the Mental Health Services Act. The PEI guidelines identified key community mental health needs, such as reducing disparities in access to services and increasing prevention and response to early signs of emotional and behavioral health problems among specific at-risk populations. This session will review these reform efforts, including strategies, barriers, lessons learned, and highlight their innovative focus on systems of care - moving from an "illness" to a "wellness" perspective.

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Speaker: 
Sarah E. Hoffpauir, MSW
Director of Behavioral Health Initiatives
Louisiana Public Health Institute (LPHI)

Striking an appropriate work/life balance is essential to being an effective leader and role model in your home, organization, and community. This session will detail techniques you can use to move toward maintaining better work/life balance and explore the importance of taking care of yourself (mentally, physically, emotionally, and in relationships with others).

Speaker: 
Candy Whirley, MM
SBG Services, LLC
Author "It Takes 4 To Tango"
Co-Author "Magnetic Leadership"
Co-Author "Ordinary Women...Extraordinary Success"
Author "My Secret Island Oasis - A Guided Meditation"

This session is hands-on, so be ready for a real brain workout. By the time you leave, you will find out what drives creative ideas, discover new and creative ways to problem-solve, become a creative genius, and learn to come up with new ideas in less than 5 minutes!